Marketing counsel for CEOs, from someone who has founded companies, run one as COO, and written the book on letting leaders lead. Marketing problems are business problems, and solving them starts with the numbers.
Advisory is for the executive team, not the marketing department. The marketing work is already happening somewhere, whether that’s an in-house team, an agency, or both. What’s missing is an impartial voice at the leadership table who can tell you whether it’s the right work.
CEOs bring Jason in when the marketing and the numbers don’t obviously connect: spend is up and nobody can say what it returns, a big technology or agency decision is on the table, or the board is asking questions the marketing reports don’t answer. This isn’t a second marketing department, and it isn’t oversight of your people. It’s counsel from someone who gets into the numbers, understands the marketing technology, and can show a path to profitability. Straight answers, not slide decks.
“I enjoy Endgame Marketing’s critical thinking perspective on driving results.”
Spencer Collier, Getfused
Jason is the author of Reclaim Your Role as CEO, a book about exactly this: giving leaders the clarity to run their business instead of drowning in it.
The Fractional CMO works directly with your marketing team and owns the strategy. Advisory works with the executives: counsel, numbers, and direction at the leadership level.
No. Most engagements are a standing working session between Jason and the CEO. Where a formal advisory board exists, Jason takes a seat at it.
Access to the numbers, and honesty. These are business problems; solving them politely but bluntly is the job.