Weekly one-on-ones that turn junior marketers into senior ones, and senior ones into CMOs. Working on your real problems, not a curriculum.
You’ve hired your first marketer, or you have one with a couple of years of experience. They’re smart, they’re hungry, and they’re carrying more than anyone with two years of experience should have to. Mentorship pairs them with someone who has run the whole machine: weekly, one on one, on the work that’s actually on their desk. Your marketer stays in charge; Jason makes them better, week after week.
Worst business model in consulting, but here we are. Your marketer’s job is to pick Jason’s brain clean, week after week, until they simply don’t need him anymore. Junior marketers become senior marketers. Senior marketers become CMOs. Jason gets a handshake and a goodbye. You could wait five years for that to happen on its own, or you could borrow the shortcuts from someone who already made every mistake and took notes.
“Your goal is to extract as much information from my brain as you can, and then fire me.”
Jason Gates
The company, always. Mentorship is a company investment in its marketing function, not personal coaching.
No. It starts with a call. If it’s not a fit, Jason will say so.
No. It’s your business, your numbers, your real problems, worked on together, weekly.
With Mentorship, your marketer keeps the wheel and Jason develops them. With the Fractional CMO, Jason owns the strategy and works with your executives and team directly.