Jason Gates has never been on a job interview. Here’s why.
Jason started while still in college, when, as he puts it, “if you could spell HTML, you could scoop up as much work as you wanted.” He did. He’s been swimming in the technical side of marketing ever since, and has never once needed a job interview to stay busy.
The early break was sports and entertainment: working with the UFC, the New England Patriots, and Aerosmith in the years when boundless energy met clients who wanted it. Search was young, the playbook didn’t exist yet, and Jason was one of the people writing it.
Jason founded EZ Tech Group, a digital agency, in 2001, and it was acquired by Getfused in 2010, where he spent eight and a half years as Partner and COO. He merged three companies, grew sales six-fold, and worked with every department an agency has: strategy, delivery, development, finance, people. That’s where the gray hairs come from: not just doing marketing, but running the whole machine. He wrote a book about that chapter, too: Reclaim Your Role as CEO — not a marketing book, a book about running the machine.
In 2018, Endgame Marketing was born: one nerdy consultant, hundreds of clients’ worth of pattern recognition, and a single obsession: revenue. The next chapter is the one this site describes: leadership, advisory, and mentorship. Less doing, more pouring three decades of wisdom into the people who’ll carry it forward.
Marketing has a fluffy side: messaging, branding, the beautiful words. There’s value in it. It’s just not Jason’s lane. His side is the numbers: analytics, tracking, marketing technology, search, and revenue.
Most CMOs say they care about the numbers. Jason’s belief is simpler: nail the revenue and everything else falls into place.
